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James Walter Thompson (October 28, 1847 – October 16, 1928) was the namesake of the JWT advertising agency and a pioneer of many advertising techniques. ==Biography== He was born in Pittsfield, Massachusetts on October 28, 1847. In 1864, William James Carlton started selling advertising space in religious magazines. The agency was called Carlton and Smith, although almost nothing is known about the Smith partner. In 1868, Carlton hired Thompson as a bookkeeper. Eventually Thompson found that soliciting and sales were much more profitable and he became a very effective salesman for the small company. In 1877, Thompson bought the agency for $500 and renamed it ''J. Walter Thompson Company''. Notably, Thompson paid $800 for the Carlton and Smith furniture in the same transaction. Realizing that he could sell more space if the company provided the service of developing content for advertisers, Thompson hired writers and artists to form the first known creative department in an advertising agency. He is credited as the "father of modern magazine advertising" in the United States. Thompson, having served on the USS ''Saratoga'' in the Civil War, was a passionate sailor. He owned a variety of vessels, including a seagoing houseboat, a steam, (Stella). He headed the New York Yacht Club, for which his title as Commodore and his portrait became famous within the company. He lived at 11 East Sixty-eighth Street in Manhattan. The J. Walter Thompson Company was incorporated in 1896. In 1899, Thompson opened an office in London. An avid traveler, Thompson went abroad nearly every summer for twenty years, and rarely came back without important accounts. He saw New York as "the flagship" office for a company with no geographical restrictions. "It has no limitations. Any spot on earth where goods are to be sold by advertising is inside the fence of the Thompson field", said Thompson.〔 In 1900, JWT published a house ad explaining trademark advertising. This was the first known commercial explanation of what we now know as branding. Thompson soon became known for his philosophy of drawing a straight line between the manufacturer and the consumer. In 1916, Stanley B. Resor and several partners bought the company from the aging Thompson for $500,000. In 1930, a letter addressed to Thompson arrived from soon-to-be president, Franklin D. Roosevelt, asking for a job for his son, Elliott, guaranteeing that "he has a perfectly good mind". JWT’s mother was a distant cousin of FDR. Thompson had died in 1928. Elliott never did work for JWT. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「James Walter Thompson」の詳細全文を読む スポンサード リンク
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